Saturday, 11 February 2017

Casual collection : Spring 17 news

One month and we will go in to Spring, so start thinking about your Spring wardrobe.
This time we would like to highlight our casual collection, the "fashion" one, in cotton and elastan.
We discussed several times about the difference between an 100% natural fibers sock and a cotton/elastan blended one, the decision it is always up to you; our job is to give you  the opportunity to buy the one you prefer.
So for Spring the word is "color". The casual collection has fun fancies and bright colors.
In your favorite shops (on the street or on line) in a few weeks.
Happy and colorful Spring everyone !

Saturday, 3 December 2016

Mes Chaussettes Rouges Paris event - III edition

November 26th, for the third year in a row, we held an event with our friends of Mes Chaussettes Rouges in Paris.
It was really a great success and a real pleasure to meet a lot of our French fans, to have their feedback and to present them our new collection and the special capsule "viaggio in Sicilia", inspired by the beautiful mosaics of the Monreale Cathedral.
We understood more and more people is really interested in knowing how and where the product is made, the people who are behind the brand and the future projects of the Company.
This is really paying back all our work, making us even more proud of what we do everyday.
And really surprising, we met a lot of young people ! The future in here ...
See you next year !

Socks from our historical archive

Mes Chaussettes Rouges shelfs

"Viaggio in Sicilia" now available on line at MCR

Saturday, 24 September 2016

What is driving your shopping ?

As a small artisanal Company, we have in any case to deal not only with managing to produce the best quality possible, but also developing the best style and finally marketing our products.
I would say the last part is the most difficult for people like us.
Our main target is focus on production and style. Marketing is not really in our background.
But the world is marketing today.
As you can see from the reports on the magazines and newspapers, it is quite a difficult year for fashion's Companies. The economic world situation, the wars, the tragedies, the terrorism, after causing terrible disaster all over the Earth, have at last a bad influence on our work too.
And it is not only related to the matter that people has less money to spend.
In our case the problem is people lost the desire to shop. 
Too many problems in the minds of our final consumers are killing the business.
Notwithstanding this situation, our Bresciani label keeps growing season by season and from Winter 2016 you can find our socks also at :

Neiman Marcus - USA
Loden Frey - Munich
Trunk - London
Beymen - Instanbul

These are the last "new entries" in the Bresciani world.

Have a great Autumn everybody !

Friday, 22 July 2016

Not much more to say

During these years we wrote about production, yarns, machinery, market, web, style...I would say there is not much more to say about what we are doing at Bresciani.
We can always talk about the present and the future of our brand, because what is happening now and what is supposed to happen in the future, has not yet part of the history..
So what's happening today ? Just a big caos all around the world, which of course is influencing the sell out and distribution of everything.
We just attended the MRKet show in NY and it was not bad, as quite good was Pitti.
Bresciani booth was in "pole position", maybe not only because of the alphabetical sequence..
Starting from September you will find our socks at Neiman Marcus, but this is another history...